Good merchandising is a combination of good common sense and good house keeping.

There is a misconception that 'more is better', however at CDL the emphasis is on having the right products in the right places; allowing for a fast, easy and accurate service.

We believe there are a number of factors that lead to successful merchandising, including:

• Knowing your customer - Understanding the needs and requirements of your customer-base.
• Cross Merchandising - A widely used technique that encourages impulse buys.
• Seasonality - Dependant on the season promoting the right products is essential.
• Analysing sales - Recognising which products are 'sellers' and which are not is vital so efficiency can be maintained.