A major auto manufacturer required a robust yet flexible system enabling their dealers to quickly send out tailored information, whilst maintaining consistent corporate branding.

Case Study (Leading Automotive Manufacturer)

Product literature for all makes and models is held under one roof ensuring efficient version and stock control from one source. Request for mailings are received from any of the 275 nationwide dealers overnight via secure FTP. On receipt, files are checked for error content then run through stock control to allocate brochures and letterheads.

Following this, all letters are mail merged. This can include variables such as Media Codes (eg. Motor Show), and more recently has included up to 22 variable fields for car specification. Fulfilment can cover any of 46 items including letter, brochure, technical specifications, and accessories and packing for different divisions including polybagging, envelopes and bespoke folders.